Reform UK’s Rise in Wales: A Triumph of Ignorance and Far-Right Populism
Reform UK, the right-wing populist party founded by Nigel Farage, is gaining ground in Wales, with recent polling suggesting it could surpass Welsh Labour in the 2026 Senedd elections. This rise marks a worrying shift in Welsh politics, fueled by xenophobia, misinformation, and a rejection of progressive values.
The Far-Right Playbook: From Brexit to Welsh Politics
Reform UK has positioned itself as the voice of “the people” against so-called “elites,” using the same divisive rhetoric that drove Brexit. Its rise mirrors the playbook of far-right figures like Tommy Robinson, who have used fear of immigration and a manufactured sense of victimhood to rally disillusioned voters. While Reform claims to stand for “common sense” policies, its core appeal rests on stoking resentment towards minorities, the European Union, and the political establishment.
The party’s success in Wales is particularly alarming given the country’s long history of progressive politics and inclusivity. Wales has traditionally been a Labour stronghold, with strong support for social justice, workers’ rights, and devolution. That Reform UK is gaining traction suggests that misinformation and anti-immigrant sentiment have found fertile ground even in historically left-leaning areas.
Who Supports Reform UK?
A closer look at Reform’s supporters reveals a demographic fueled by anger, nostalgia, and a lack of critical thinking. Many are former Brexit Party voters who, despite overwhelming evidence of Brexit’s economic failures, still cling to the delusion that “taking back control” was a good idea. Others are disillusioned Tories who blame immigrants and “woke culture” for the UK’s problems instead of decades of Conservative mismanagement. Some are disillusioned labour voters, presumably as they feel they have very other little choice since many believe the Labour party has become Tory!
Reform’s base thrives on conspiracy theories, from the belief that climate change is a hoax to the fantasy that the UK is being “overrun” by asylum seekers. Their media diet consists of GB News, social media echo chambers, and right-wing tabloids that reinforce their grievances without offering real solutions.
A Warning for Welsh Politics
The rise of Reform UK is a wake-up call for progressives in Wales. It shows how easily disinformation and reactionary politics can take hold, even in a country with a proud history of leftist movements. Welsh Labour and Plaid Cymru must do more to counter Reform’s toxic influence, challenging its lies with facts and mobilizing communities against its divisive rhetoric.
If Reform UK is allowed to grow unchecked, Wales risks following England down the path of nationalism, bigotry, and economic decline. The fight against far-right populism isn’t just about winning elections—it’s about defending the very fabric of Welsh democracy.
